Transport for NSW is looking to harness new ideas to solve the complex transport issues that face Sydney as our population continues to grow and as we experience unprecedented levels of development investment.
To explore new products and ideas that can influence customer travel behaviours, TfNSW’s Sydney Coordination Office (SCO), in conjunction with Future Transport, is launching the Travel Choices Innovation Challenge.
Travel Choices utilises the following principles to engage with customers and influence travel behaviour change:
Remode – Customer Message: Use public transport as driving may no longer be your best option
Retime – Customer Message: Avoid travel during the peak.
Reroute – Customer Message: Use preferred driving routes where possible.
Reduce – Customer Message: Minimise the number of times you have to travel, especially by car.
An information session will be held on Thursday 8th June at 6pm at the TfNSW offices at 680 George Street. Please register at Eventbrite by COB Tuesday 6 June if you would like to attend
Hi Guys, a couple of questions. Is there a way that we can message you privately?, we may have questions that are specific and sensitive. Also, can we use existing products for this challenge, either by itself or as the basis of a new product? Thanks!
You can always message us privately through the forum. Just click on either my name or Alex’s as the key people and click on “Message”.
When you say “use existing products” you can submit your existing product into the challenge, yes. And if you are altering your own (or a product you have access to) - you can submit it would be changed to suit the challenge. Remember we do expect to be able to get the product/s into the hands of consumers within 3 months of the challenge pitch day (give or take a few days!) so it’s unlikely a ‘new’ product could be created in that time.
Challenge winners will receive endorsement as the TfNSW Travel Choices preferred product. This means promotion of your product to the 644 CBD businesses already engaged with the Travel Choices program and the 169,200 customers that form part of the program’s audience. These numbers will continue to increase as the program grows. Further endorsement may include:
Incubation support to get your product live
Inclusion in media activities such as press releases, social media campaigns and promotion on transportnsw.info, Open Data hub, Developer Portal, and Tomorrow’s Sydney Travel Choices webpages
Promoted to businesses and customers via Travel Choices collateral
Ongoing support and partnership with transport agencies
